Rate benchmarks · 2026

What freelancers charge, job by job

Benchmark hourly rates for 24 professions, each broken down by experience level, country and specialism, alongside the pricing models that field actually uses. Estimates for orientation, not survey data.

Estimated United States hourly rates by profession and experience level, 2026.
Profession0-2 yrs2-5 yrs5-10 yrs10+ yrs
Business Consultant$83$150$240$330
Software Engineer$55$100$160$220
Photographer$55$100$160$220
Marketing Consultant$55$100$160$220
Architect$52$95$152$209
Wedding Videographer$50$90$144$198
UX/UI Designer$47$85$136$187
Life / Career Coach$47$85$136$187
Data Analyst$44$80$128$176
Web Developer$41$75$120$165
Interior Designer$41$75$120$165
Voice Over Artist$39$70$112$154
Video Editor$36$65$104$143
SEO Specialist$36$65$104$143
Copywriter$33$60$96$132
Event Planner$33$60$96$132
Illustrator$30$55$88$121
Bookkeeper / Accountant$30$55$88$121
Graphic Designer$28$50$80$110
Content Writer$25$45$72$99
Social Media Manager$25$45$72$99
Translator$25$45$72$99
Tutor$22$40$64$88
Virtual Assistant$19$35$56$77

Design & creative

Technology

Writing & content

Media & production

Marketing

Business & finance

Business support

Education & coaching

Built environment

Questions

About these benchmarks

Where do these freelance rate benchmarks come from?

Each benchmark is our own estimate of the mid-point for an early-career freelancer in the United States, built by triangulating published freelance marketplace ranges, salaried equivalents for the same role adjusted for self-employment costs, and the rates practitioners report publicly. They are orientation figures, not survey results, and the methodology page sets out exactly how they are derived and what they are not.

Which freelance job pays the most per hour?

Of the professions benchmarked here, business consulting carries the highest early-career benchmark at around $150 per hour, followed by software engineering, photography and marketing consulting at roughly $100. The pattern is consistent: fields where the client is buying judgement, carries meaningful risk, or can connect the work directly to revenue pay more than fields where the deliverable is production work.

Should I just charge the benchmark rate for my profession?

No. The benchmark tells you what the market pays; it says nothing about what your business needs. Two freelancers in the same field with the same experience can need very different rates because one bills 30 hours a week and the other bills 15, or because one has $2,000 of annual expenses and the other has $20,000. Use the benchmark as a sanity check on the number the rate calculator gives you, not as a replacement for it.

Benchmarks are the comparison, not the answer

What you need to charge depends on your expenses, your tax position and how many hours you can genuinely bill. The calculator works that out in about a minute.

Work out my true rate