You're not charging too much. You're probably charging too little.
Most freelance rates get set by gut feeling, a number that sounded fair the first time you said it out loud. This works out what your business actually needs once tax, unbillable hours and expenses are counted in, then compares it against market benchmarks for your profession.
to see your true hourly rate.
Why the rate you picked is almost certainly too low
Three things quietly eat a freelance rate, and all three are invisible if you compare your number to a salaried friend's hourly equivalent.
US self-employment tax on net profit, charged before any income tax. An employee splits this with their employer. You do not.
The share of working hours most freelancers can actually bill. The rest goes to admin, pitching, invoicing and finding the next job.
Paid holiday, sick days, employer pension contributions and health cover included in your rate unless you put them there yourself.
| Experience level | Generalist | With AI/ML specialism |
|---|---|---|
| Entry-level (0-2 yrs) | $41 | $58 |
| Early-career (2-5 yrs) | $75 | $105 |
| Experienced (5-10 yrs) | $120 | $168 |
| Senior / Expert (10+ yrs) | $165 | $231 |
Benchmarks tell you what the market pays. Your true rate tells you what your own costs demand. When the true rate comes out above the benchmark, the answer is usually fewer unbillable hours or lower expenses, not a lower target income. How these numbers are derived.
What freelancers actually charge, job by job
Benchmark rates for 24 professions, broken down by experience, country and specialism, with the pricing models each field tends to use.
Graphic Designer rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the rates ~$75/hr early-careerWeb Developer rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the rates ~$100/hr early-careerSoftware Engineer rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the rates ~$60/hr early-careerCopywriter rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the rates ~$85/hr early-careerUX/UI Designer rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the rates ~$65/hr early-careerVideo Editor rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the rates ~$100/hr early-careerPhotographer rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the rates ~$45/hr early-careerSocial Media Manager rates
Benchmark rates by experience level, region and specialism, with the full 2026 range.
See the ratesFreelance rates, answered plainly
How do you calculate a freelance hourly rate?
Add the take-home income you want to your annual business expenses, then add the tax you will owe on that amount, which gives the pre-tax revenue your business needs. Divide that figure by your realistic billable hours for the year, meaning billable hours per week multiplied by the weeks you actually work after holiday, sick days and unpaid admin.
The formula is (take-home + expenses + tax) ÷ billable hours. The part people get wrong is almost never the arithmetic. It is using total working hours instead of billable hours, and forgetting that self-employment tax is charged before income tax.
What's the difference between billable and total working hours?
Billable hours are the hours a client pays for. Total working hours also include everything you do that nobody pays for directly: invoicing, email, proposals, marketing, bookkeeping, learning, and chasing payments.
Most freelancers can bill somewhere between 50 and 70 percent of the hours they actually work. Dividing your income target by 2,000 hours a year assumes a 100 percent billable rate that essentially nobody achieves, and it is the single most common reason a carefully calculated rate still leaves you short.
Why does experience level change the rate so much?
After profession itself, experience is the largest factor in what freelancers charge. An entry-level freelancer with nought to two years behind them typically charges a little over half what an early-career freelancer charges. Someone with ten or more years, or a genuine specialism, commonly charges two to three times the early-career figure.
The reason is risk rather than speed. An experienced freelancer is less likely to misjudge the brief, need supervision, or produce something that has to be redone, and clients pay a premium for that certainty.
Does location still affect freelance rates in a remote-work world?
Yes, though less than it did. Freelancers based in North America, Switzerland and Australia still command the highest rates, with Western Europe close behind, while comparable work in South and Southeast Asia, Latin America and parts of Eastern Europe is priced considerably lower.
The gap mostly reflects which clients you have access to rather than the quality of the work. Freelancers who deliberately sell into higher-paying markets can and do close much of it.
How much tax should a freelancer set aside?
In the United States, self-employment tax alone is 15.3 percent of 92.35 percent of net profit, covering Social Security and Medicare, and that is before any federal or state income tax. A common rule of thumb is to set aside 25 to 30 percent of every payment, and higher earners in high-tax states should plan for more.
The quarterly tax calculator works this out from real 2026 IRS brackets rather than a rule of thumb.
Is this calculator free, and do you store my numbers?
It is free and there is no sign-up. Every calculation runs in your own browser, and the figures you type are never sent to us or stored anywhere. The only network request the tool makes is an optional lookup to guess your country so the form starts on the right settings, and you can change that selection at any time.
The other calculations that catch people out
Quarterly tax set-aside
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Open calculator CalculatorLate fee calculator
Work out a fair late fee on an overdue invoice and generate the follow-up message to send.
Open calculatorKnowing the number is the easy half
The harder part is saying it out loud, holding it when a client pushes back, and keeping scope from quietly eating the margin. The guides cover that side.
Read the guides