Pricing your work honestly shouldn't be a guessing game.

Why this site exists, and what it's actually trying to do for you.

The problem this site is built around

Most people who work for themselves set their rate once, early on, based on a gut feeling or a number that sounded reasonable at the time. Then they never really revisit it. Meanwhile taxes, business expenses, and the hours that never get billed quietly eat into what looks like a decent rate on paper.

The result is common and rarely talked about openly: skilled, busy people who are working full weeks and still not making what they need to. Not because they aren't good at what they do, but because nobody ever walked them through the actual math.

What The True Rate does

The core of this site is a free calculator that works out the hourly rate you actually need to charge, once your income goals, expenses, taxes, and realistic billable hours are factored in. It also compares your number against market benchmarks adjusted for your profession, experience level, region, and specialization, so you're not pricing in a vacuum.

Alongside the calculator, this site publishes practical guides on the parts of independent work that don't come with an onboarding manual: raising your rate without losing clients, handling scope creep, staying on top of quarterly taxes, budgeting around inconsistent income, and the less-discussed emotional side of pricing yourself and working alone.

Who this is for

Freelancers, consultants, contractors, and anyone else who works independently and has ever felt unsure whether they're charging enough, or felt guilty raising their rate even when they knew they should. If that's you, this site was built with you in mind.

What this site isn't

It's not tax advice, legal advice, or financial advice, and nothing here should replace a conversation with a real accountant or advisor familiar with your specific situation. The calculator and guides are built to give you a solid, honest starting point, and to help you ask better questions when you do talk to a professional.

Ready to see your number?

Run your own numbers through the calculator and see how your current rate compares to what you actually need.

Try the calculator